Value · Valuation

Find out what your business is worth

For most owners, their business is their biggest asset. We tell you what it's worth today, what's driving that number, and what you can do to scale, all in language you'll actually understand.

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Why this matters

Your number is a decision-making tool

2x

The same business can sell for twice as much with preparation. Knowing your number now gives you time to improve it.

80%

For most owners, their business is their biggest asset. If you don't have a number, you're making major financial decisions blind.

3 in 10

Most businesses that go to market never sell. Owners who close deals come in prepared. A valuation is where that starts.

What's in the report

Written for the owner, not a finance team

Valuation methods

No single formula tells you what a business is worth. We run four so you see the range and know where you stand.

Sensitivity analysis

A table showing how your number moves when key assumptions shift: growth rate, risk factor, exit multiple.

What drives your value

The specific levers you can pull now to increase what a buyer will pay.

Your next move

A number without a plan isn't very useful. Every report ends with a personalized action plan.

Plain-English explanations

Every piece of finance jargon defined in easy-to-understand language.

1-on-1 advisory call

Ask questions, pressure-test the assumptions, and leave with a plan.

A sample report

What your valuation looks like

Sample · Owner-operated service business · ~$920K revenue
$575K - $990K
Primary estimate
~$990K · Revenue Multiple method
Revenue multiple
$987K
Primary method
1x revenue. What the market actually pays for a business like yours.
EBITDA multiple
$816K
5x normalized profit. What a buyer pays for earnings after removing owner costs.
Enterprise value
$687K
DCF method. Total value before settling the balance sheet.
Equity value (floor)
$576K
Most conservative estimate. What a risk-averse buyer would pay.
Revenue growth
+2% ≈ +$20K value
Every additional dollar of revenue adds directly to value at a 1x multiple.
EBITDA margin
+$10K profit ≈ +$50K value
At a 5x multiple, every $10K of additional profit adds $50K of business value.
Exit multiple
5x → 6x ≈ +$150K value
A higher multiple means demonstrating what makes your business uniquely defensible.
Key person risk
The most common discount
Documenting processes so the business can run without you removes the top reason buyers lower their offer.

The full report is 10+ pages and includes a complete financial performance review, business overview, key terms glossary, sensitivity analysis, risks & value drivers, and a personalized action plan. Sample shown for illustrative purposes only. Not a certified appraisal; figures are from an anonymized engagement.

What it costs

One flat fee

$15,000
Flat fee · per report

Every valuation is the same price, whatever the size or complexity of your business. The fee covers the full report and the 1-on-1 advisory call that comes with it.

Ready to know your number?

Schedule a 20-minute intro call, or purchase your report now.